Your PR firm has been retained as public relations counsel to a brand-new beauty pageant – the “Miss All-World Pageant.” Your job is to develop public relations materials to promote the event and its eventual winner. (Additional details can be found in the SS16 Scenario Brief.)
In Writing Project 2, we learned that Esmerelda Hogsback, the contestant from Canada, was announced as winner of the inaugural pageant and was crowned “Miss All-World.”
However, after a recount, Miss All-World Pageant founder Count Rupert von Count discovered – to his horror and dismay – thatHogsback actually did not win the pageant. Carmen Sandiego, the contestant from Argentina, should have received the crown.
Your task for Writing Project 3 is to develop a bad-news letter informing Hogsback that she is not Miss All-World for 2016. Instead, she is first runner-up. She will be required to return the crown and won’t get the $1 million from the MAPA Foundation to support charitable good works in her home country.
The letter will be signed by von Count. It should adhere to the general format and guidelines for business letters and reflect the bad-news organization and messaging strategies covered in class.
Address your letter to Hogsback at her offices in Quebec City – Le Ciel De Porc, 56 Rue de Conseil, Sherbrooke, Quebec G1R 2R2.
DO NOT put your name on the letter!
This assignment includes fictional information.