Week 3 – Assignment: Explain the Challenges of the New Product Development Process

Week 3 – Assignment: Explain the Challenges of the New Product Development Process

Week 3 – Assignment: Explain the Challenges of the New Product Development Process.MBA-5150 v3: Innovation and Marketing

Instructions

For this assignment, choose a new product from an industry you are familiar with and develop a table in which you include the following:

  • Explain the steps and the main task(s) that must be completed in the new product development process.
  • Explain why these steps are important.
  • Describe the challenges that are presented in each step.

In addition to the table, make sure to include an introduction, summary, and conclusion.

Support your paper with a minimum of three scholarly/peer-reviewed resources published in the last 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 3-5 pages not including title page and references

Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic.

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By | 2019-10-16T23:36:02+00:00 October 16th, 2019|Uncategorized|