The aim of this project is to redesign the visual language of RHA headphones and appropriate their identity to focus on Hong Kong’s consumer market.
Why do I need to redesign the website , apps or advertisement?
– Research analysis of market trends
who are the competitors?
Beats, Westone, Marshall or Shure
What are they doing that is different from RHA?
What can you do to overcome your competitors?
What are the market trends in Hong Kong now?
Research why Hong Kong people would like to use headphones or choose RHA headphones?
Because Hong Kong people nowadays influenced by Kpop and 9 of out 10 people in MTR would put their earphones on … (More research)
Who is your target market?