Please read the section in Chapter 7 on “Brand Associations” with teams. Identified in the reading are several items where brand associations are strong for teams

Please read the section in Chapter 7 on “Brand Associations” with teams. Identified in the reading are several items where brand associations are strong for teams

Please read the section in Chapter 7 on “Brand Associations” with teams. Identified in the reading are several items where brand associations are strong for teams. For each of the situations listed below, provide an explanation/rationale of examples in sports where you feel the associations are strong based on your knowledge and accompanying research of the sports landscape by answering the following:

1) Explain a logo, nickname, or mascot

2) Discuss an owner or ownership group

3) Identify a rivalry

4) Point out a venue – stadium or arena

Please bear in mind that in a sports marketing class, there should be some business acumen to your assignment. Support with strong rationale, examples, and statistics when appropriate.

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By | 2018-10-09T03:52:03+00:00 October 9th, 2018|Uncategorized|