Option 1: Viral Video Characteristics for Brand Advertisements: What makes brand advertisement videos go viral?

Option 1: Viral Video Characteristics for Brand Advertisements: What makes brand advertisement videos go viral?

• Option 1: Viral Video Characteristics for Brand Advertisements: What makes brand advertisement videos go viral? What are the content characteristics that makes videos shared across networks? Qualitative Methods : Focus groups, interviews. Quantitative: Quantitative Content Analysis.

The research proposal will include the following sections:
1. Introduction and literature review
2. Hypothesis/es
3. Methods
4. Research designs
5. References

Please see research proposal outline that I’ve attached. Proposal must include all this information.

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By | 2019-11-18T11:12:47+00:00 November 18th, 2019|Communication|