ECE-7009; Define the marketing environment for Starbucks Keep in mind that a company’s

//ECE-7009; Define the marketing environment for Starbucks Keep in mind that a company’s

ECE-7009; Define the marketing environment for Starbucks Keep in mind that a company’s

Define the marketing environment for Starbucks (www.starbucks.com). Keep in mind that a company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. (2 pages maximum).





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Starbucks Company
Student’s Name
University Affiliation
 
 
 
 
 
 
 
Starbuck is an American corporation and the largest coffeehouse pool in the world. Its head offices based in Seattle, Washington. The chain primarily consists of adult males and females aging from 24 to 45 years (60%). The market comprises nearly half of the Starbucks’ trades, and it progresses at an increasing rate of about 4% every year. However, the percentage above being the mainstream of the Starbucks’ businesses, there are also other consumers, including young adults 18-23 years (38%) and the teens (2%) where most of their stuff acquired from their parentages. As a result, their growth rate is 4% every twelve months.
 There are various explanations for the success and the growth of Starbucks, individuals belonging to the firm takes into consideration every account to ensure continuous growth of the market. The factors for the astonishing accomplishment of Starbucks include societal, economic, technical, demographic, political, and competitive features.
Socially, the Starbucks’ interior folks, the managing board, subordinates’ at large, commits themselves to deliver to the public considerably. They have created a change to the coffee intake practices by launching coffee culture, for example, in Italy, where individuals can assemble to relax and mingle. Starbucks’ critical approaches are to give a sense of balance between cost-effectiveness and social integrity.
Since the market revolves around agronomic built business, the company provides some distinct programs for farming within the societies. It has also created jobs opportunity for people living around the industries. Moreover, Starbucks companies have taken some measures to ensure that the environment remains green and productive. It has come up with recycling programs, waste reduction forums, plus water and energy maintenance.
Open-handedly has worked along with their contractors to regulate the system to impose their coffee standards, thus keeping a high-quality level. Starbucks’ personnel were also taught to up their clienteles services making their consumers feel superior and have a sense of belonging.
Economically, Starbucks has been working in consideration of the economic status of every state/country. They work in a way that it can control its pricing according to the economic levels of any given nation. Starbucks always calculates the per capita income of a country to know whether every family can afford to purchase high-quality coffee or not. For example, the company recognizes that American families can effortlessly manage to pay for high-quality coffee and thus maintaining a premier coffee ceiling.
Starbucks has moved towards high-tech developments, just like the current world. Some years down the line, Starbucks never had an arrangement where one can order coffee via an online platform. Its current online provisions have benefited the firm more than there before. Consumers can now order their coffee at any time from the comfort of their homes/offices. The platform has boosted Starbucks’ sales with a vast borderline since this is the most convenient way to acquire his/her purchased goods.
            Politically, Starbucks has expanded retail shops all over the world, it has also tried to source the coffee, and other materials in the vicinity to keep connecting with individuals from different nations.
Given that Starbucks’ products are quite expensive than their competitors, it has created some balance strategies for everyone. They always consider safeguarding their brand in all aspect; their ambiance is exceptional, and are reliably convenient. Starbucks still has a way to fight off their competitors since they know how to reach out to its consumers at large.

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By | 2020-09-18T09:37:07+00:00 September 18th, 2020|Uncategorized|0 Comments

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