You have created a new product for L’Oreal.
Write Industry Analysis for L’Oreal cosmetics and for new product’s marketing plan, complete Place and Organization section according to guidelines below:
New Product Information:
1. The New All-in-One Eyeliner/Mascara/Eye-Shadow Combo Product. It comes in combination of different colors.
2. Product market is targeted towards teenagers, career women and on the go events.
3. It is compact and small in size, very convenient to carry during events and travel.
Guidelines for Place and Organization sections of marketing plan for your new product:
• Industry Analysis for L’Oreal. company( 1 to 2 pages)
• PLACE (DISTRIBUTION) STRATEGY ( 1 t0 2 pages)
1) Describe any distribution strategy you are recommending
2) Ensure that distribution is consistent with target market
3) Ensure that distribution is consistent with product positioning
• ORGANIZATION (1 to 2 Pages)
1) Existing Organization
2) Any recommended Changes (New Position(s), Business Units etc.)