Why is personal selling so effective in communicating to all types of customers? Can you think of a time when a salesperson was particularly helpful in helping you make a purchase decision? In 100-200 words, explain what it was that they did that was so effective?
Related to advertising, think of an ad that was particularly compelling to you, that really got you interested in a particular product or company. Provide a link to the ad (if at all possible – print ad, commercial, or other). What was it that captured your interest? Relate back to what you learned this week.
Reviewing the week’s learning material and activities, what interested you the most and how will you apply it in the future OR what, if anything, confused you or left you with outstanding questions?
Review the television commercial below:
Analyze its type, tasks, apparent goal, appeal, and style.
- Next, assume that you are employed by an advertising agency and are required to come up with a new series of ads for the same product. In this forum make a comment and share how you might keep the same type, tasks, and goal, but change the appeal and the style.
- Be sure to describe what your ad series would look like.