Week 1 Assessment –
Use the Zara and Uniqlo Case study on page 21 of chapter 1
Answer the questions at the four questions at the bottom of the page:
1. Zara has begun an online presence. What changes might be necessary to its business model to support online sales?
2. Zara currently has 45 stores in the United States and over 400 in China. Uniqlo aims for 1000 stores in the United States and 500 in China by 2015. Why the disparity?
3. Find information on the web about production strategies at GAP, Mango, and H&M. Compare these to Zara and Uniqlo. Which of the strategies most aligns with how you shop as a customer?
4. Zara’s business model has been called unsustainable. Uniqlo’s has been called boring. Do you agree? Explain.