Project1: Visual Analysis
For this Project, you will compose a visual analysis of your artifact that examines the way that “place” is being represented. In this paper, you will analyze the following elements of the artifact: • the argument that is being made by the author/creator of the artifact
- the ways that the author/creator makes the argument
- the strengths and weaknesses of the argument In writing this analysis, you will need to consider the visual and textual elements of the artifact as well as the rhetorical situation in which the artifact was created.
- To produce a focused analysis (3-5 pgs in length) that follows the conventions of academic English
- To practice your ability to analyze—to break down and examine—the visual elements of an artifact
- To practice your ability to analyze the rhetorical strategies used in an argument
- To practice your ability to analyze the rhetorical situation in which an argument is made
- To assess the effectiveness of an argument
Deliverables: 3-5 pg analytical essay that summarizes the artifact and effectively analyzes the argument(s) being made in the artifact
Important Questions to Ask When Working on this Project
In considering the overall design of the document, you may want to address how the author uses the basic principles of design. The five basic principles of design are:
- Balance: The distribution of elements from top to bottom or left to right
- Alignment: Patterns of visual elements within the document in relation to the borders or background • Grouping: The arrangement of like or complimentary items within the text
- Consistency: The extent to which patterns are established or repeated throughout a document
In addition to elements of design, you may also wish to analyze some basic visual elements utilizes in your artifact. Some common visual elements (amongst many others) you may wish to analyze are the author’s use of:
- Text or Typeface
- Visual Effects
- Who is the author/creator of this artifact?
- Where is this artifact found? What is the source?
- When was this artifact created?
- Who is the target audiences of the artifact and who is the target audience of the source in which the artifact is found?
- What emotional, ethical, or logical strategies and appeals are used in the artifact?
- What assumptions and implications are made about the intended audience?
- What assumptions and implications are made about the place and/or people pictured in the artifact?
- What does the ad imply about gender, race, social status, values, etc? (Lunsford & Ruszkiewicz 105)