(Done Paper) Referencing Styles : Harvard Learning outcomes assessed:• Explain how special events are defined and classified• Explain the scope and impact of ma

(Done Paper) Referencing Styles : Harvard Learning outcomes assessed:• Explain how special events are defined and classified• Explain the scope and impact of ma

Referencing Styles : Harvard Learning outcomes assessed:• Explain how special events are defined and classified• Explain the scope and impact of marketing and events within an organisation• Describe the marketing mix and explain its role in a marketing strategy• Apply basic event and marketing concepts (e.g., planning, coordinating, staffing, marketing, segmentation, targeting and position (STP), risk management, evaluation, etc.)Usi … View More Learning outcomes assessed: • Explain how special events are defined and classified • Explain the scope and impact of marketing and events within an organisation • Describe the marketing mix and explain its role in a marketing strategy • Apply basic event and marketing concepts (e.g., planning, coordinating, staffing, marketing, segmentation, targeting and position (STP), risk management, evaluation, etc.) Using the above case study answer the following questions (your answers will form the main body of your report). 1. Explain how special events are defined and classified. Your definition should draw upon relevant core texts and examples (LO1–200 words). 2. Conduct a SWOT Analysis describing the scope and impact of marketing and events for the organising body of Glastonbury Festivals (LO2–200 words). 3. (a) Explain the role the marketing mix (4P’s/7P’s) play in developing an event marketing strategy and how is this applied in the case of the Glastonbury Festival (LO3—300 words). (b) Describe the marketing strategies and resources that the Glastonbury Festivals Ltd would use in the event planning and implementation process using the sub-headings below; (i) Creating their marketing strategy • Segmentation • Targeting and Positioning (ii) Monitoring and Control • Monitoring and evaluation and • Risk management (LO4—500 words) Read Less

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By | 2018-08-02T21:18:22+00:00 August 2nd, 2018|Uncategorized|