College of Business Administration (COBA)
Bachelor of Business Admnistration Program
Academic Year 2016-2017
assignment no. 01
Cut-off date: 27-07-2017
Course Code: MKT415 EXAM DURATION: 14 days
Course Title: sales management Total Point: 10 Marks
21 Course Section:
Instructor: Dr afshan azam khan
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Please send all your answers to assignment to reach your tutor on or before the appropriate cut-off date shown above. The marks allocated for each part of the assignment question are indicated in brackets at the beginning of the corresponding part.
As per AlYamamah University rules and regulations, all students are required to submit their own work and avoid plagiarism. You must provide all references in case you use and quote another person’s work in your assignment.
PART I: Explain the following. (2.5 marks each)
- Explain key trends affecting sales organizations managers in the 21st Century and mention the example for each.
- Describe relationship between buying and selling centers and the nature of team selling with examples.
- Describe role of personal selling in marketing strategy in detail.
- Discuss key vertical structure issues in sales organizations and give the example of each.