According to the slides write a paper.Two questions on the slides and I have list some information. According to these questions write this paper. And writing style same as the paper that I will upload a paper.
Fast food consists of all limited service restaurants, takeaways, street & mobile and leisure vendors.
Are the products consumer substitutes?
Fast food restaurant provides low quality food while fast casual restaurant provides medium quality food. Customers go to both fast food restaurant and fast casual restaurant order in counter and pay before eat. Both of them are in convenient place and service speed very fast. Full-service restaurant always located in downtown area which provide high quality cuisine with table service in higher price. They would have reservation service and also provide a better ambience for customer. Customer need to pay after their dinner or dessert. Consumer can choose fast casual restaurant instead of fast food restaurant because they are similar. Consumer can as quick as possible to get their food in lower price. However, customer cannot get their food fast in a fine dining restaurant as well as cannot get high quality food in fast food restaurant or fast casual restaurant. So consumer cannot switch from fast food restaurant or fast casual restaurant to full-service restaurant.
Are the products producer substitutes?
Most limited-service restaurant has their own distributor to deliver their raw material to central kitchen or semi-manufactured goods to each small restaurants. At fast food restaurant and fast casual restaurant would not have a large kitchen to cook food but a small kitchen to do some simple processing. So fast food restaurant or fast casual restaurant cannot cook any complicated cuisine in their restaurant. However, full-service restaurant would finish the whole cooking process in their restaurant kitchen.
We consider that fast food and fast casual are in the same industry with limited-service while regards full-service restaurant as another industry.
Determine which products are in this industry?
Determine geographic scope based on shipping?